Dance is our passion and was the focus of our lives growing up in Northern Utah. Now, as busy Mom's of our own dancing daughters we have been inspired to create a dance lifestyle brand that inspires young dancers to be confident on the dance floor. SOEL was named after our two dancing daughters (who are just one day apart), Sophie (So) and Ellis (El) - pronounced "Sew" - "Elle"
While outfitting our daughters for dance, we quickly realized what we loved and didn't love about current styles and knew we could offer unique styles that were true to size and fit beautifully. With our combined experience in business and fashion design we launched SOEL Dancewear in October 2016.
At SOEL, we work very hard to design and develop fashion-forward, functional styles that truly inspire dancers to feel beautiful and confident at class, convention or even the stage. Our comfortable, high-performance dancewear is made of the utmost care and quality.
We are constantly releasing new styles and look forward to seeing dancers around the world wearing SOEL. It makes our day! Most items are ready to ship next business day with other items made to order and shipping in just 7-10 business days. If you need something asap for convention or a photo shoot, please email us at firstname.lastname@example.org and we will do our best to get it to you!
Thanks for visiting SOEL!
Jayme & Mel